• Wynne

    I was always wondering how the FTC would pay for the policing of this new policy. In theory it gives them more teeth to bite wayward marketers, but in practice it just costs too much to run after everyone. And let’s face it there are probably millions of online marketers who fall short of the FTC’s requirements. So good luck with hauling in all those bad boys.
    I’ve written a little blurb on my blog http://drivingonlinesales.com/?p=274and linked it back to this article.

  • http://disclz.me Rob Clark

    It’s important to note that if you have your blog set to syndicate your content to other sources, such as Twitter, Facebook or Google Buzz, that your disclosure be included. Make sure that whatever plugin or extension you’re using for that allows you to append such.

    The easiest way to include a disclosure statement within a tweet or status update is with a link (as recommended in WOMMA’s disclosure guidelines). My company http://disclz.me offers a number of standardized statements http://disclz.com/free-of-charge/ for people to use free of charge, for a small annual fee, a unique url and page in which you can enter in all of your material connections and disclosures (mine, for instance is http://disclz.me/RobClark).

    The FTC has stated that their intent is not to target individual bloggers, but rather the marketing agencies and corporations that are the ‘beneficiary’ of posts without disclosure. But then, there is a more important reason to disclose than mere compliance. IMHO, disclosing your material connections is a courtesy and sign of respect to your readers. It shows you trust your audience enough to understand your opinion can’t be bought by a mere trinket or gift, but that you extend them the courtesy of the knowledge that such a transaction has occured.