George W. Bush: A Failure Once Again, According To Google
Remember how Google introduced a link bomb fix in January that, among other
things, finally got US President George W. Bush out of first page of results for
searches on miserable
failure and failure at
Google? Bush is back, at least for
failure, and the White
House has only itself to blame.
Someone reading our article about the fix –
Google Kills Bush’s
Miserable Failure Search & Other Google Bombs –
yesterday about Bush’s return to the results. I didn’t see Bush’s
page ranking myself when I
checked yesterday, but now I do:
What happened? The White House used the word "failure" on Bush’s page, which
resulted in the page becoming relevant for the query again. If the White House
was smart, they’d have realized it can never ever ever ever use the words
"miserable" or "failure" or both of them together without risking showing up in
Google’s top results for searches on those words.
More on why in a moment. But first, we know already that the White House
isn’t smart when it comes to search engines. That’s because it tried to stop the
link bomb once before, back in September 2006. My article above explains more
about what the White House did. As a result, any future US President now
has this "miserable failure" search threat hanging over them, rather than it
just being isolated to George W. Bush, as it once was.
Now for the science bit. Google’s never explained how its link bomb fix
works. However, it’s widely assumed that Google looks for an unusually high
number of links using certain words pointing at a page that doesn’t use those
words. If lots of people link to a particular page at the White House site using
the word "failure" in the
anchor text — but the White House page itself doesn’t use that word –
Google guesses there’s a link bomb happening and defuses it.
If the page DOES contain the word, then Google assumes there’s no
link bombing going on and doesn’t tap into its automatic link bomb algorithm. That’s where the White House misstepped. Currently on the page is this text:
In a time of war, it’s irresponsible for the… Democratic leadership in
Congress to delay for months on end while our troops in combat are waiting for
the funds. The bottom line is this: Congress’s failure to fund our troops
on the front lines will mean that some of our military families could wait
longer for their loved ones to return from the front lines. And others could see
their loved ones headed back to the war sooner than they need to. That is
unacceptable to me, and I believe it is unacceptable to the American people.
I’ve bolded the word "failure," where it is used. That single use of the word
was enough to reactivate the link bomb, which for the word "failure"
been happening since September 2005. When the words goes off the page, as it will, you should
see the page quickly drop out of the rankings once again.
For the records, here’s how things stand across all the major search engines
from what I see (it’s possible others will see slightly different results):
failure ranks 2nd;
miserable failure, not in first page of results
not in first page of results;
miserable failure, ranks 1st
- Ask: ; failure,
not in first page of results; miserable
failure, ranks 4th
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
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