Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads

The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers that want to get optimized display ads up quickly and painlessly.

The company introduced two new tools at IAM MIXX: Ready Image Ads and Ready Ad Gallery to make it as easy as entering a URL to create IAB standard, HTML5 compatible ads on the fly. All you have to do is add a URL and display ads are automatically built based on images from your website. From there, you can customize text, font, color, headlines and display URL and upload new images.

Ready Image Ads Google AdWords

The Ready Ad Gallery includes templates that advertisers can customize based on their campaigns.

To create Ready Ads in your campaigns from the Web UI, choose to add a new Image ad. The first time, you’ll be prompted with a window that already includes a URL from your website. You can choose to edit that URL or simply click “Create an ad.” The tool then scans your site, pulls in images and creates a selection of ad creative options available in various IAB standard sizes.

Ready Ad AdWords Prompt

Ready Ads can be used to create display ads for dynamic ads, engagement ads (including hover-to-play ads and lightbox ads), video ads and general purpose ads from a variety of templates.

Below is Google’s introductory video on ReadyAds:

YouTube Preview Image

The Display ad builder in AdWords still exists. It’s not clear if that feature will be sunsetted at a future time, or if Google will continue to provide both options.

Related Topics: Channel: SEM | Google: AdWords | Search Ads: General | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Durant Imboden

    Cool. And impressive.

  • imsosly

    What are the odds, just 2 days after announcing the destruction of the organic SEO industry. An ENTIRE industry… *poof*. Clearly they are doing this to ‘protect’ us from the NSA, and not for the intention of forcing everyone into PPC/Ad Words… psh. Pure evil. Google is PURE evil.

  • Donnie Clapp

    what announcement are you talking about?

  • imsosly

    The Sep. 23rd announcement that you no longer have the ability to track keywords?… Unless you are doing Google AdWords or PPC of course. So organic SEO is literally dead UNLESS you are paying, then you can track your own keywords, but not overall global traffic of terms, words, etc…

  • martmitch

    cool tech, however the ads it generated for a clients site as a test looked like something designed by a 1 year old, guess it works better for some sites than others…

  • Paul Bussenius

    I just tried it but it only generates Flash ads. Some sites don’t accept Flash, it would be cool to have the same tool for static banners. I personally do not like to use the display ad builder. Any work arounds?

  • Michael Griffin

    Nice for small businesses but I don’t see it threatening professional ad design anytime soon.

  • Michael Griffin

    Nice for small businesses but I don’t see it threatening professional ad design anytime soon.

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