Google AdWords To Add Addresses On Ads: Location Extensions

Jul 24, 2009 at 4:09pm ET by Barry Schwartz

The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions.

Location extensions gives advertisers a way to create new local ads with extensions from scratch or add extensions to your existing text ads. This will replace the need to have local business ads as a separate ad unit. The feature is not yet live for all, Google will roll it out to advertisers in the upcoming weeks, but you will be able to add this feature in the future. To do so, you login to AdWords, click on a campaign, then click on settings. Then under the Audience > Locations section, you can select “Show relevant addresses with your ads.” A Google Local Business Listing is required to make this possible, for more information, see this help document.

I believe, Google started testing this feature in December 2007. I even took a screen shot, back then:

For a full overview of this new AdWords feature, see the AdWords help section.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google AdWords To Add Addresses On Ads: Location Extensions

threemoneymethods, July 25th, 2009 at 2:40 am ET:

This is a cool feature. Will have to let my brother and sister-in-law know about it… both have local businesses in and around Houston, TX.

Thanks!

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