Google Analytics Adds AdSense Integration


After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics.

To link up your AdSense account with Google Analytics:

  1. Log in to AdSense
  2. Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > Overview tab
  3. Follow the on-screen instructions

Here is a video that shows you how to link the accounts:

For more information, see the Google AdSense help or Analytics help sections.



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


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