Google

Google bringing the Assistant to tablets and Lollipop Android phones

Google Assistant3 1920

Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop.

Tablets in the US running English will be the first to get access. However, a wide array of Android 5.0 smartphones (Lollipop) will get the Assistant: Those operating in English in major markets and in Spanish in the US, Mexico and Spain; and Lollipop smartphones in Italy, Japan, Germany, Brazil and Korea.

Google is pushing the Assistant out to more devices as the market becomes more competitive and AI development accelerates.

A July 2017 report from Verto Analytics found that 42 percent of US smartphone owners used virtual assistants, in the aggregate, on average 10 times per month. That translated into more than 70 million smartphone owners and almost 1 billion hours per month in the US. The numbers are likely somewhat higher now.

Personal Assistant Usage Numbers & Demographics

Screen Shot 2017 12 13 At 10.23.55 AM

Source: Verto Analytics (5/17)

Siri was the most used (largest audience), but Cortana and Alexa were the fastest-growing assistants, according to Verto.

Separate research has found that virtual assistants are used much more frequently on smart speakers, which makes sense because of the general absence of screens: almost three uses per day vs. less than one for smartphones.

Explore more on

Amazon Alexa Android Brazil Cortana English Germany Google Google Assistant Italy Japan Mexico Siri Smart speaker Smartphone South Korea Spain Spanish Tablet computer United States Virtual assistant
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.