OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
Topic: Amazon Alexa
Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.
Amazon launches Alexa+ Agentic Ads
Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Zero-click search: The search revolution transforming digital marketing
More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world.
How important are backlinks for SEO in 2026?
Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Reimagining search in the AI era: Insights from ex-Bing Search director
Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
The five critical components of a real-time CX
Make your customer’s dream a reality for your business.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Google’s Assistant-everywhere strategy reminiscent of old site search playbook
Google Assistant "syndication" is a way to battle Amazon Alexa and expand its reach for later monetization.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners.
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.