Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Topic: Tablet computer
Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
The new device hasn't yet found the right balance between voice and screen.
Google Launches New Search Results Interface For Tablets
Google Search quietly launches a new interface for tablet users. The design and layout is noticeably different from the previous version.
Google AdWords Location Extensions Can Also Show Ratings Stars Now
Ratings from Google My Business page listings are automatically eligible to show up in search ads.
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don't line up with overall usage trends.
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter.
TomTom And deCarta Join Forces To Take On Google Maps
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the […]
Bing Ads Makes Combined Tablet-Desktop Targeting Official
Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the changes coming to device targeting back in June. […]
Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers.” In what would appear to be an about-face, Bing […]
Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 […]
Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6 billion, but $72 billion behind Apple’s market value of $465.5 billion. As the world’s largest […]
Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]
Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the migration deadline of July 22, 2013, and compares it […]
Yahoo Releases New Search Experience For iOS Devices
Yahoo rolled out a newly designed search experience for iOS users today. According to the company, the new design mirrors the PC search update Yahoo launched earlier this year. Now, instead of the previous Yahoo Search tabs, users on iOS mobile devices will see a navigation bar that disappears when a they begin to scroll. […]
Google Tablet Interface Tests Card Styled Layout
Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of information. This goes along well with the tests Google deployed for mobile […]
Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. […]
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising […]
Google Tests Larger Video Thumbnails In Tablet Search Results
Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate this on my devices, including Chrome and mobile Safari on an iPad and some […]
Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In
In an update on the early progress of the transition to enhanced campaigns last night, Sridhar Ramaswamy, SVP, Ads and Commerce at Google — and the lead on enhanced campaigns — said that close to two million campaigns have been set to enhanced. That’s up from 1.5 million Google quoted on the first quarter earnings call on […]
One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching […]
Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users
Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the […]
Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs […]
Report: PPC Tablet Spending Up 112%, Smartphones Up 113%
The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing […]
Google Tests Orange URLs & Light Blue Titles On Tablet Search Interface
Google is apparently testing a new tablet interface, according to a video by tecnonet. He captured three different tests on the Google Tablet search interface: (1) new search tools, (2) light blue colored titles and (3) orange URLs. Here are static pictures of the color changes followed by a video showing the search tools option […]
Google Answers Who’s That Actor In That Movie In Google Play TV App
Google announced they can now tell you the name of the actors in a movie when you are unsure of the name of the actor or actress. The Google Play TV or Movies Android App specifically for U.S. based Android 4.0 (Ice Cream Sandwich) and higher tablet devices can give you the answer. For a […]
Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]
Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year’s study involves a sample of more than 3,000 U.S. adults that say they use the Internet to search for local businesses. Results […]
Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting?
In the last three years, on the heels of Apple’s debut iPad in 2010, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the paid search landscape. Consumers now rely on their tablets more than ever before to gain instant access to local business information, product details and reviews, […]
Report: 25 Percent Of Search Clicks Now From Mobile Devices
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all […]
Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid […]
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a […]
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows […]
Blekko Launches New Tablet Search Engine “Izik”
Rich Skrenta and team at blekko are launching “izik,” a new tablet search engine (and browser) designed to deliver a “from the ground up,” tablet friendly search experience. You can also use it on the PC; however the experience is best on a tablet. It’s available as an app for the iPad or Android tablets. […]
Google’s Local Knowledge Graph Carousel Finds Its Way On Tablets
A few months ago, Google introduced the knowledge graph carousel feature to desktop users. Now, when you search Google on your tablet device, such as your iPad, Google make show you a carousel like feature at the top of the search results. 9to5Google spotted this claiming it works for local based queries. I was able […]
Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
Google Offers Tips For A Search Engine Friendly Tablet Experience (Not Recommendations)
Google posted some tips for building a search engine friendly mobile tablet experience for users and search engines. Google is clear to point out these tips are NOT specific “recommendations for building search engine friendly tablet-optimized websites.” Google does not have guidelines or official recommendations for tablet-optimized web sites but they did want to offer […]
5 Areas That Demonstrate The Growing Potential Of Local Search
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using […]
Google Anticipates Surge In Smartphone Search For Holidays
Earlier this morning I wrote a post about how most search marketers were failing to utilize mobile paid search and/or not following mobile best practices. Failing to “get your act together” (from a mobile standpoint) could be costly for marketers of all sizes this holiday season. There have already been a dozen or so surveys […]
Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior […]
Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”
Yesterday at SMX East, during the “How to Play in the Exploding Mobile Ads Universe” session, Telmetrics’ Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based […]