Google Business Profile

Google My Business updates insights email sent to businesses

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Google My Business has updated its monthly insights email, the email they send business owners summarizing the statistics and analytics around how well their Google local listing is performing.

The new email is much more visually appealing than the previous email and shares a lot more data as well. The original email shared the views on your business, the number of people who clicked to get directions and the number of people who called your business from the listing. The new email shares all of that plus visits to your website, reviews, the type of searches you were found for and the percentage increase or decrease month to month for most of this data.

Below are screen shots from my listing and Mike Blumenthal’s post showing the email. Notice that mine is different from the one Mike shared, so I guess Google may tailor the data based on the type of business.

New Insights Email

Google My Business Insights Email 1499944623

Here are copies of the old email:

Google My Business Summary 1436529254

Old Insights Email

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Google Google Business Profile Google Maps Search engine marketing W. Michael Blumenthal Web analytics
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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