Contributor

Dayna Lucio

Associate Director, SEO

Company

About Dayna Lucio

Dayna Lucio is Associate Director, SEO at Amsive. She has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Lucio's experience in local SEO has spanned various industries, including health, beauty and spa, fitness, home improvement, and more.

Dayna Lucio's latest articles

SEO

How to segment SEO data for multi-location brands

Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.

Dayna Lucio | Sep 23, 2026 at 9:00 am ET

SEO

How to safely implement high-impact technical SEO changes

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.

Dayna Lucio | Jun 29, 2026 at 9:00 am ET

SEO

Multi-location SEO strategy: Stop competing with your own content

Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.

Dayna Lucio | Mar 19, 2026 at 10:00 am ET

SEO

Want to win at local SEO? Focus on reviews and customer sentiment

LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.

Dayna Lucio | Aug 18, 2025 at 2:03 pm ET

Local-SEO-for-new-locations-How-to-drive-awareness-before-opening-day

SEO

Local SEO for new physical locations

Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.

Dayna Lucio | Nov 22, 2023 at 8:00 am ET