Google

Google confirms testing movie and TV show ratings with like and dislike buttons

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Google has confirmed with Search Engine Land that they are currently experimenting with a method of allowing their searchers to rate movies or TV shows directly in the search results interface.

When a movie or TV show is displayed in the knowledge panel, Google may show a thumbs up (like) and a thumbs down (dislike) icon. A user can then click on those icons to express their views of the movie or TV show.

A Google spokesperson told us, “We’re currently experimenting with the feature but have nothing to announce at this time.” Google did not add how or if they may use this data in any way.

I spotted this three weeks ago, and Google just sent us this statement today.

Here are screen shots of the feature in the desktop version of the Google search results:

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.