Google Consolidates Ad Preferences Managers, Now Called Google Ads Settings

Google has been rolling out updates to its Ads Preferences Manager, where users can adjust their account settings for personalized ad delivery, or Interest Based Advertising. The page is now succinctly called Ads Settings.

The new Ad Settings page features a cleaner interface, but the main theme is consolidation. Now, instead of separate Ads Preferences Managers for signed-in ads on search and Gmail, ads on YouTube, and ads on the Google Display Network, there’s a single page containing them all.

Users can opt-out of personalized ad serving on search and Gmail and on the Google Display Network (Google Ads Across the Web) from this page, as well.

It’s also always fun to see who Google thinks you are and what you’re interested in depending on what account you’re using.

Google Ads Settings

Google Plus personalization settings are not included in this consolidation. Those setting are controlled from the +1 button settings page. You’ll need to be logged into a Google+ account to access that link; a screenshot is below.

Google Plus Personilzation Settings

Related Topics: Channel: Social | Google | Google: Accounts & Profiles | Google: Google+ | Google: Personalized Search | Google: Privacy

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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