Google Launches “Place Pages,” Gets Rid Of Tabbed Info Bubble

Google is swapping its “info window” in Maps out in favor a much richer full-page experience that offers more information and a number of new capabilities and features. The pop-ups on Maps previously opened to an expanded info-bubble view, featuring a tabbed experience that buried much of the information available about a business.

The new “Place Pages” offer a more user friendly presentation of the same information. Also launching today are Place Pages that cover cities, neighborhoods, points of interest and transit stops, in addition to business locations. (The Place Pages are accessible from the “more info” link associated with the listing or result.)

Below is an example of what the new Place Pages look like for a search on “San Francisco Cafes.” First the familiar result on Maps:

Picture 174

Clicking on the “more info” link in the pop-up would previously have brought up a larger tabbed window that showed reviews, business hours and images/video within the map:

Picture 177

However, after today you’ll now see a full page showing this same information but presented much more effectively:

Picture 175

Picture 179

This page contains ads and, in the lower right corner, “related maps,” which were not previously presented. Google is also running a separate algorithm that ranks content providers within the sections on the page (reviews content, for example).

The idea behind Place Pages, according to Google is to “give you all the info about a place, in one place.”

Each of these pages will apparently have a unique URL but will not be indexed in organic results. They will only appear via Maps. Google also believes that these better looking, more prominent Place Pages will encourage more local businesses to claim their listings. I would agree.

Related Topics: Channel: Local | Features: General | Google: Maps & Local | Google: Place Pages | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • dhorning

    I think in the long-run it will negatively affect visits to any given company’s site but increase conversions & on-site time. Giving more details to searchers slows them down from clicking the first thing they see (reducing quick and easy traffic) but also helps them make a more informed choice – which is good for those of us producing quality content or products.

    Maybe we’ll see our google traffic bounce rate cut in half (so that it finally matches Yahoo’s – they’re doing something right over there in Y-land).

  • attacat_han

    It seems that the Sponsored Links on these pages are likely to show competitors’ adverts though, which might actually take traffic away from your site if they have good advert copy. This just enhances the importance to write good copy and promote special offers to try and grab traffic from your competitors.

  • Lakeland Internet Marketing

    Thanks for the bleeding-edge info!
    This development represents both new challenges and new opportunities. Having this info today gives me an advantage over my local competitors. I am a local business owner who consulots to local businesses here in Lakeland, so ANYTHING new in local search is important to us.
    Greg, I agree that this may encourage more local owners to claim their listings and certainly helps me as a consultant by showing owners the importance of claiming their listing and working on their seo & sem.
    Google does keep us hopping, huh?
    Looks like today will be spent researching this new tool….

  • callende

    In looking at this the one big concern I have is for businesses that do not have ownership of their local business listing on Google. It looks to me like anyone can edit the business information. Like the address, website, category of the business etc.

    I started to do this for a business listing that was not owned, but stopped short of trying to do this:

    Is what I see possible?

  • frann

    Last week, a relative was visiting, and they gave me the name of the hotel. I was trying to find out where it was on Google Maps, but the problem was, every time I clicked on the hotel name on the left to get to the map it jumped to a different page with somewhere in Newcastle. I was looking at the Caledonian Hilton in Edinburgh, and it kept switching to a map with some Caledonian pub in Newcastle. It was really annoying, and very difficult to get the information I needed.

    Before this new version of maps, it was really useful, but now it seems a lot less so.

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