The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android):
Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US.
Google also said that the Waze app has been updated with a Google search box. And the Waze Map Editor now incorporates Google Street View and satellite imagery.
Previously xAd had been the (relatively unknown) search provider for Waze, which is being displaced following the Google purchase of the company.
Given its value the Waze deal is being given antitrust review by the US Federal Trade Commission. Google announced the more than $1 billion acquisition of the Israeli mapping startup in June.