Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Topic: Switzerland
Google Ads adds IP address and timestamp matching to Customer Match
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
Google Search Console AI performance reports rolling out to more users
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Google tightens rules on Crypto Ads in Switzerland
Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google structured data carousels (beta) clarified for summary pages
Google also added the feature availability for this carousel beta.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
8 new and updated Pinterest products for advertisers
The new and improved tools have been designed to help brands better connect with the Pinterest audience.
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
Google News app lets users access content in two languages
Personalization preferences are maintained across both languages.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Google Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
Ticket reseller Viagogo suspended from Google Ads
Industry groups had been calling on Google to stop accepting advertising dollars from the reseller.
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.