Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice.
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
SGE now in more countries, more languages with more features.
Plus, Google re-announced the Google Reader Revenue Manager.
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Formerly known as the South American Fútbol Championship, Copa América is the longest-running continental fútbol competition.
Three-year deal to put Google's results and ads into some of Yahoo's search results needs US Department of Justice approval and still might get vetoed by India or EU action.
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
With the World Cup just a week away, Google has expanded its Street View imagery to coincide with the biggest sporting event on earth. Available today is new imagery inside all 12 stadiums that will be used during the tournament. You can do a 360-degree spin from the center of the pitch, or move your […]
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […]
Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up […]
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches […]
The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising’s adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been […]
It’s pretty well known that Google’s market share is even higher elsewhere than the roughly 65%-70% share it has inside the US. But we don’t often see just how dominant Google’s position is in other countries. Today, comScore is shedding some light with a new report that estimates Google has more than 90% share of […]
AdWords advertisers seeking to target ad to cities in China, Brazil, Mexico and 14 other countries will soon get their wish. Google today will begin rolling out new city and regional targeting capabilities. The changes will allow advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data. Retailers could, for example, […]
Google AdWords has made some changes to their AdWords policy recently. They also have expanded the reach of their new billing tab, as well as given more users access to the broad match modifier. AdWords Policies: If you look at the AdWords Policies release notes, you will notice serveral updates occurred this month. The updates […]
Google News has changed how they display clusters of news. If you take a look at a news cluster, such as this one you will now notice links across the top that read “Full Coverage of articles, blogs, local sources, images, quotes and videos.” You can then click view more articles within blogs, videos, or […]
Sex, Nazi, burrito and Viagra: Who Googles what? from Reuters reports on keywords released by Google by country. Reuters ordered the list by country that is most likely to search on certain words. Here is a brief rundown: