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Topic: Panama
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema
Félix's breakout role came in the 1942 film,'El Peñón de las Ánimas.'
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google's policy changes.
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […]
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]
Ironically, Search Might Be Less A Priority At Yahoo As Google’s Marissa Mayer Takes The Helm
Wow. Wow. Wow. That’s all that keeps running through my head as I digest the news that long-time Google executive Marissa Mayer is to take over as president and CEO of Yahoo. Smart move for Mayer. Smart move for Yahoo. And as I’ll explain more, perhaps a move that finally takes Yahoo out of the […]
SearchCap: The Day In Search, September 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The New Twitter & Search, An Illustrated Guide Twitter’s rolling out a new design to users that makes the site more interactive and shows more information than before. What’s new for […]
Search Engine Land’s Guide To Yahoo
Yahoo was the original search giant, when it first launched back in the 1990s. Google has long since eclipsed it in popularity as a search engine, but Yahoo still has a significant share of search activity. 2011 will be a key year for Yahoo. By that time, if not sooner, Yahoo plans to give up […]
Think You’re Ready For The Microsoft-Yahoo Search Alliance? Maybe Not
We’re only one month away from the first phase of the Microsoft—Yahoo search alliance. Are you ready? By now, there have been numerous opinions published on the upcoming alliance, but not much to set tactical expectations. Some experts such as Kevin Lee of Didit.com and Bryan Weiner of 360i would claim that there won’t be […]
SearchCap: The Day In Search, July 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East Agenda Posted: All the Search Marketing Topics for All Skill Levels Come to Search Marketing Expo – SMX East for content so compelling, you may be implementing what you’ve […]
Google Rolling Out Bid Simulator
Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers. Image credit: E-Commerce Circle The irony is that Panama had a very similar feature when it launched, using a slider to show increased […]
Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week
A report analyzing traffic and click-through rates from ad network Chikita finds that “Bing users are over 50% more likely to click an ad on your site than Google users.” What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites […]
Location in the Browser: What Does It Mean?
Not long ago, Google rolled out its “Geolocation API” (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone’s inherent location-awareness technologies (i.e., GPS) and Google’s cell-tower database (which has been expanded now to include WiFi […]
Yahoo’s Fire Eagle Location “Switchboard” Comes Out Of Private Beta
Earlier today I was at the Brickhouse in San Francisco as Tom Coates, head of the Fire Eagle team, announced the release of Fire Eagle, which had been in private beta. The offering is intended to be something of a clearinghouse or “switchboard” (Coates’ words) to help users “manage location” across the internet and on […]
Yahoo Exposes Part Of Google Search Deal Terms In SEC Document
Both Reuters and CNET report on a Securities and Exchange Commission filing by Yahoo that contains many of the details of its paid search deal with Google. It’s a redacted version of the agreement the two companies signed. The omitted portions of the document are deemed confidential.
SearchCap: The Day In Search, July 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As Expected, Yahoo Announces “10 Year” Google Paid Search Deal
This afternoon Yahoo confirmed that it had entered into a paid search deal with Google. That deal is described by Yahoo in its press release and by Google in a related blog post. Google takes pains in the post to insulate the deal against anti-trust claims. The renewable 10-year deal goes beyond paid search results […]
SearchCap: The Day In Search, May 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Q1: 9 Percent Growth Overall, 19 Percent In US Segment, International Down 11 Percent
Yahoo just released Q1 earnings. Here’s the top-line: Revenues were $1,818 million for the first quarter of 2008, a 9 percent increase compared to $1,672 million for the same period of 2007. US segment revenues were $1.3 billion, a 19 percent increase compared to $1.1 billion for the same period of 2007. International revenues were […]
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo’s new ambitious, integrated ad platform — what President Sue Decker previously called “APEX” (advertiser-publisher exchange) and is now apparently being called “AMP.”
Microsoft Call: “We Love The Yahoo Brand” [But Can The Deal Happen?]
Danny and I just got off the Microsoft conference call. He’s already posted live notes from the call. Microsoft CEO Steve Ballmer said at the outset, “This is a decision I’ve thought long and hard about. This is the right path for Microsoft and it’s the right path for Yahoo.” Ballmer added that “A year […]
Google Search Finds Wife With “Dead Husband” In Panama City
Woman found canoeist photo via Google from the Guardian Unlimited covers how the wife of a man believed to be dead found her story fall apart after a picture of the two of them together recently was found through the help of a Google Images search.
SearchCap: The Day In Search, October 8, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Maps Further Expands Coverage
Google announced expanded Maps coverage of Latin American and Asian countries on its LatLong blog. Recently added countries include: Afghanistan, Aruba, Bahamas, Bahrain, Bangladesh, Belize, Bermuda, Brunei Darussalam, Bhutan, Bolivia, Cambodia, Chile, Columbia, Costa Rica, Cuba, Ecuador, El Salvador, Fiji, Guatemala, Haiti, Honduras, Indonesia, Iraq, Iran, Jordan, Kazakhstan, Kyrgyzstan, Kuwait, Laos, Lebanon, Mexico, Myanmar (Burma), […]
SearchCap: The Day In Search, August 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Sees Revenue Growth, But Income Down
Yahoo released its Q2 earnings a little while ago. What they show is low double-digit growth in certain revenue categories, but also decreases in selected areas (e.g., operating income, free cash flow). Revenue and operating cash flow described as consistent with the “midpoint of guidance.” Here’s the earnings release (PDF file). Below are some additional […]
Flickr Now Second Most Popular Photo Site
LeeAnn Prescott of Hitwise posted data showing that Flickr has surged to the number two photo site spot, controlling over 6% of the market share in the US. Photobucket still leads the pack with a comfortable 43.5% share. But in the past four weeks, Flickr’s traffic grew 38%.
Doing Keyword Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. […]
Can Susan Decker Turn Yahoo Around?
Can She Turn Yahoo Into, Well, Google? from the New York Times takes a deep look at Yahoo’s new president, Susan Decker, and her capabilities of turning things around for the company. I’ll bulletpoint some of the reasons why people feel she may or may not accomplish big changes for Yahoo:
Yahoo Search Marketing Adds New Keyword Tool & More Features To Panama
Yahoo will be launching new features within Panama today. The features include: An improved keyword selector tool giving you an estimate of the monthly searches. An easy way to move and copy keywords from one ad group to another. To do this, go to your ad group page and under the “Campaigns” tab, you should […]
‘Local Search Advertising: Challenges and Opportunities’ Revisited
Last Thursday I did a webcast for Search Marketing Now on local search called “Local Search Advertising: Challenges and Opportunities.” The slide presentation and a recording of the webcast are available here. Those who didn’t attend can still hear the webcast and access the slides by registering for free. The presentation was intended to be […]
Yahoo Search Marketing Begins Quality-Based Pricing
The next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based pricing. The new quality-based pricing will impact both the search network and the content network. Now, an advertiser’s cost may be discounted based on several factors, including “publisher conversion rates, traffic source and implementation type,” Yahoo told me. […]
Yahoo Search Marketing Adds Free & Paid API Access
Yahoo announced they will be providing free and fee-based API access to their new Panama search marketing platform. The Yahoo Search Marketing Commercial API Program gives free access to “Yahoo Search Marketing’s robust and scalable APIs, and offers growing businesses optional fee-based services to accommodate their wide ranging needs. These services can be customized to […]
SearchCap: The Day In Search, May 30, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Europe Launches Panama Search Marketing Platform
Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October. An official email was sent out to advertisers today, notifying them that they […]
Yahoo To Launch Panama PPC System In The UK “Soon”
I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon. The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new “Sponsored Search system will be rolled out in the […]
Goodbye Yahoo Photos; Yahoo Loves Flickr More
TechCrunch and USA Today have news that Yahoo is to close its popular Yahoo Photos service completely in the coming months, telling people to either switch to Flickr or leave to a number of other competing photo sharing services. From USA Today: Yahoo has said that it kept both services going after the acquisition because […]