• http://www.planetc1.com/ chiropractic

    That one screenshot in the Google post w/an image in it looks like same results that were discussed on SEL in the past where an image creates a virtual stop sign. Don’t know what the studies say but it looks as though an image in position #4 has little effect on numbers 1,2 and 3 but does effect 5,6 and below.

  • http://www.travel-seo.co.uk/ Mark Hodson

    I’m surprised that Google’s researchers jump to the following conclusion:

    “This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the page.”

    This smacks of bad science.

    Some users may click on the first or second result regardless of its relevance, either out of habit or laziness, or because they “trust” Google to come up with the right results.

    Studies of user behaviour, including one well-documented experiment at Cornell University where the first and second results were switched, support this.

    Imagine a study of 100 people asking a policeman for directions. If a high proportion of the people follow his directions, does that show they are accurate? I don’t think so.