Google Pulls Related Searches Filter Due To Lack Of Usage

related-searches-goneGoogle has quietly removed the “related searches” option from the search tools menu within the Google search results page.

When Google launched search options in October 2009, the option for “related searches” appeared on the left-hand side under the “standard view.” The placement of the “related searches” search option has changed over the years, including the whole search filters being moved to the top in November 2012; but, the ability to find related searches remained.

That has ended last week, when Google decided to remove the feature. Google told us that they “weren’t seeing enough usage of this filter to maintain it in the toolbar.” Google did add that it did not completely go away, like always, when it is relevant, Google will show “related searches” directly within the search results, typically at the bottom. Google told us, “we do display related searches at the bottom of the page when they seem relevant enough.”

AJ Kohn first spotted this on his blog and explained how this removes a useful, related keyword tool for many marketers.

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/SEOCUBED SEO SEO SEO

    The related: search operator still appears to work, and is a better work around for this imho.

  • Ben Donahower

    Right, who would use anything in the Google toolbar? It’s pretty tough to navigate especially after you get a handle on search operators.

  • http://twitter.com/marcusbowlerhat Marcus Miller

    I used it Google, I used it nearly every day. Google, can you hear me? Google! Gooooooooggllleeee! Oh well, another useful keyword tool taken away. Shame they can’t make it available elsewhere.

    The related: operator works for related sites but not related search terms – anyone have an alternative? Adwords keywords tool I guess but was nice to hop around from related term to related term to understand the landscape a little better.

  • http://twitter.com/jwdlatif Jawad Latif

    I never used that option

  • Adam Zahler

    I’m going to miss this as it was a useful keyword research tool. It was basic I know but because it was so quickly available I found it reminded me to make sure I am on track and on top of the particular ranking opportunities.

  • http://www.infoeducations.com/ chaudhary amir

    I hardly knows that information now i got some thing thanks for sharing

  • http://twitter.com/NelsonWayne Wayne Nelson

    Removing the Related Search tool is simply a temporary annoyance. The “Keyword Ideas” tab in the Adwords interface (Google Keyword Tool) adds several more related terms/keywords and provides all the metrics that are ultimately more useful for keyword research than just the most-recent and most-searched keywords.

  • Olivier Duffez

    In France this option disappeared around March, 28th 2013
    see https://plus.google.com/116731787320986144382/posts/PJQbJwFT1SQ

  • http://twitter.com/JadonTechnology jadon_technology

    I hardly knows about that

  • David Cohen

    I found out today that making a google search with safesearch “ON” removes also the “regular” “related searches” that were displayed below the search results at the bottom of the page.

    Can anyone tell me if that was the functionality before April 2013 ?

    Google always suggests “safe” “related searches” so why does it give different functionality depending whether safesearch is ON or OFF ?

    I’ve tested it only on google.com (not on other google domains).

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