• Andrew Bethel

    Very few targeting options for my accounts:

    Autos & Vehicles

    Computers & Peripherals

    Consumer Electronics

    Real Estate

  • BJRCollins

    So basically this is an “I hate Google because I’m not on the first page of results” site?

  • Gregory David Keet

    Hi Ginny, I had a look but it doesn’t seem to show up yet on our side? Perhaps it hasn’t yet been rolled out for South Africa.

  • Irene Yanni

    This seem to be an interesting feature, but I’m wondering does this belong to remarketing? I get that it can support your remarketing plan by building up more audience to your website and then use remarketing to retarget those audience.

    However my question is, does “In-Market Buyers” category works by showing my ads to someone visited my site then visited any of the websites in the display network that falls under the “In-Market Buyers” category? or can it be so? is there a way to make it work like this? (keeping in mind that in my accounts I don’t have interests list under the custom combination option of the remarekting section in AdWords, to be able to apply it from there)

    Any help on this inquiry would be greatly appreciated! Thank you!

  • Ginny Marvin

    Hi Gregory, That is probably likely. I’ll see what I can find out about the extent of the roll-out and update here if I learn anything new.

  • Ginny Marvin

    Hi Gregory, That is probably likely. I’ll see what I can find out about the extent of the roll-out and update here if I learn anything new.

  • Joel McDonald

    Thanks for sharing Ginny! It will be interesting to see how much more competitive bids in this category are compared to the less targeted “audiences” feature, and more importantly – if there is a noticeable difference in cpa.

  • Joel McDonald

    Thanks for sharing Ginny! It will be interesting to see how much more competitive bids in this category are compared to the less targeted “audiences” feature, and more importantly – if there is a noticeable difference in cpa.

  • Ryan Lash

    And where do you think they are getting the data to determine whether a user is “in-market”?

    I can give you a “1st party” hint…

  • Ryan Lash

    And where do you think they are getting the data to determine whether a user is “in-market”?

    I can give you a “1st party” hint…

  • http://tomlambert.com/ Tom Lambert

    This is a good question – one possible answer is they leverage big data in the same way Facebook does with it’s advertising platform. For example Facebook has an entire section in it’s partner targeting categories from Polk that allows you to target people with specific types of cars, people who are in the market for certain cars, people with a lease that’s about to expire, etc.

  • http://www.thesofaandchair.co.uk/ Tom Goodwin

    Lots of activity on the GDN recently as Google look to up their game with Display. Haven’t tested this segment yet, has anyone seen positive results from rolling this out?