How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
Topic: Behavioral targeting
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is comparable.
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Google Ads intros ‘continuous audience sharing’ for manager accounts
The new opt-in capability is now available in your manager account settings.
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.
DuckDuckGo reaches 30 million queries per day
DuckDuckGo, the privacy focused search engine, keeps growing steadily.
Google rolls out updates to give users easier access to privacy controls
Will easier access to privacy controls cause headaches for marketers who rely on activity-related data?
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy mode.
Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
Behavioural Targeting Glossary
Do you know the difference between a cookie and a pixel? Find out by using the below feature to search through our Behavioural Targeting Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know. Please note: The below contains terms related […]
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Yes, Now You Can RLSA With GA (With Limitations)
You can now create remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.
Fair for Everyone Advertising Policy
We make our money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site, so we’ve adopted an advertising policy that works best for […]
Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits suggest they are in active-consideration mode and want to make a purchase. […]
AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors’ past activity […]
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]
How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom? Does the query [internet security] reflect the needs of a consumer fed up with viruses or a CIO looking for a […]
Sample Advertising Policy
Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer on your site alongside your T&Cs […]
Don’t Like The AdWords Display Ads You’re Seeing? Now Users Can Mute Them
Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad. Google says it will use the signal as a way to deliver more relevant ads to consumers. Once a person mutes […]
Survey Paradox: People Like Google But Not What It’s Doing
Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn’t necessarily a contradiction or paradox […]
Day One: Search Marketing Expo West 2012 Live Blog Recap
SMX West day one is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Creating Conversion Friendly Mobile Landing Pages, Search Engine Roundtable Creating Conversion-Friendly Mobile Landing Pages, outspokenmedia.com Does Google Favor Brands? An In-Depth Look, […]
How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is […]
Google Rolls Out Behavioral Targeting To All AdWords Advertisers
Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to […]
Google Intros New Privacy Controls For Mobile Consumers
To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob networks. For several reasons that have to do with ad performance, Google has decided to use the device identifier going forward. That will enable the company to do frequency capping, behavioral targeting […]