Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Topic: Conversion marketing
Top PPC tactics to try for all levels of AI adoption
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Commercial intent keywords: What they are and how to rank
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
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Google expands cross-channel conversion reporting to app campaigns
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
Is your Google Ads account ready for Q4?
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
Google Ads reframes Smart Bidding learning around 50 conversions
Google now says Smart Bidding learning can take up to around 50 conversions or three conversion cycles.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
What your Google Ads hour-of-day report doesn’t tell you
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How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Google says better YouTube creative can more than double ROI
Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.
More leads or better leads? Optimize for what your business needs
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance.
Google analytics 4 (GA4): Ultimate guide and tutorial
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
Google updates Branded Searches conversion measurement
Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Attribution vs. incrementality: Why you need both
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
OpenAI confirms conversion-focused ads are coming to ChatGPT
The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
Google expands Demand Gen tools to drive faster YouTube conversions
Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
7 ways to use storytelling in a business blog
Practical ways to structure blog content so it’s easier to read, holds attention, and leads readers toward action.
Local content playbook: From service pages to jobs-to-be-done pages
Turn “what’s wrong?” searches into revenue with a structure built around symptoms, causes, options, and clear decisions.
Meta introduces click and engage-through attribution updates
Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.
Google Ad Grants now lets nonprofits optimize for shop visits
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
What it takes to make demand gen work for B2B and ecommerce
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
Google now attributes app conversions to the install date
Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.