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Google Testing Sub (Secondary) Sitelinks

Google mobile app logoThe Google Operating System blog noticed Google is testing a new form of Sitelinks on the mobile interface.

These new sitelinks are sub-sitelinks, secondary levels beyond the sitelink you’d find in the normal search interface.

Sitelinks are designed to help searchers quickly find the section of the website they are trying to navigate toward. It is mostly found for navigational queries but also can be found on other types of queries.

For example, in the image below, you will see a sitelink category for “phones” and when you expand it, it shows categories of phones:

google-mobile-sitelinks-test-1 –> google-mobile-sitelinks-test-2

We actually covered a year ago in one of those Google update reports that Google mentioned sub-sitelinks then:

“Sub-sitelinks” in expanded sitelinks. [launch codename “thanksgiving”] This improvement digs deeper into megasitelinks by showing sub-sitelinks instead of the normal snippet.

I have personally not been able to replicate this on mobile or desktop.

Postscript: A day later, Google has confirmed the roll out of sub-sitelinks on the Google Search Blog.

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ChromeOS Google Google Search Mobile web Sitelink User interface
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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