Google testing ‘tags’ label in search results snippets

A new Google experiment updates the search results snippets to show tags related to the page. But these tags don't seem to do much of anything.

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Experiment Test Science Chemistry Ss 1920

Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality.

Google would list “tags” relevant to the page content in the actual search results listing snippets. You were not able to filter by those tags, click on them or anything. It just listed “tags” in the snippets without showing you anything more.

Here is a screen shot:

Google Mobile Tags Snippets 1490960933

Google confirmed this was a real experiment but would not explain what they are for and how they should work.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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