Google Tests Using Site Name Rather Than URL In Search Results

Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description.

Here is a screen shot from the blog:

I personally cannot replicate the same behavior, what I see is the full destination URL in the search results.

Related Stories:

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Riccardo Perini

    Hi everybody,
    today, in Italy, I noticed some SERPs where Google is displaying both the site name and the destination url under the search result’s description. You can see a screenshot here:

  • Dan Bochichio

    I am not a big fan of this, I like seeing the actual URL I’d be going to, not the name of the Brand that the URL is associated with.

  • Barry Schwartz

    Riccardo, yep, we covered that a couple weeks ago at

  • Keith Kmett, CUA

    I hope Google let’s people choose their preference on URL displays or not. Shortening every URL on the web isn’t what everyone wants.

  • Riccardo Perini

    @Barry: thank you for your reply. Yes, I’ve seen the url shown above the snippet 2 weeks ago, but in my comment I’ve said another thing. I see a serp similar to the one reported by “Google Operating System”, but in which Google displays both the site name and the destination url, separated by a “dash” (website name – url of the page). You can see the screenshot in the page I signaled before.

    Site name –

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