Google Tests Using Site Name Rather Than URL In Search Results
Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description.
Here is a screen shot from the blog:
I personally cannot replicate the same behavior, what I see is the full destination URL in the search results.
Related Stories:
Explore more on
ChromeOS
Google
Google Search
Persistent uniform resource locator
Search engine optimization
User interface design
Add Search Engine Land as a preferred source on Google
Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the author
