Google Tests Using Site Name Rather Than URL In Search Results

Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description. Here is a screen shot from the blog: I personally cannot replicate the same behavior, what I see is the full destination URL in the search […]

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Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description.

Here is a screen shot from the blog:

Google Test No Urls In Snippet

I personally cannot replicate the same behavior, what I see is the full destination URL in the search results.

Screen Shot 2011 06 13 At 6.07.29 AM

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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