• http://www.riccardoperini.com/ Riccardo Perini

    Hi everybody,
    today, in Italy, I noticed some SERPs where Google is displaying both the site name and the destination url under the search result’s description. You can see a screenshot here: http://www.riccardoperini.com/google-serp-nome-sito-url.php

  • http://www.thedan1984.com Dan Bochichio

    I am not a big fan of this, I like seeing the actual URL I’d be going to, not the name of the Brand that the URL is associated with.

  • http://www.seroundtable.com/ Barry Schwartz

    Riccardo, yep, we covered that a couple weeks ago at http://searchengineland.com/google-testing-url-above-search-results-snippet-78488

  • http://www.linkedin.com/in/kkmett Keith Kmett, CUA

    I hope Google let’s people choose their preference on URL displays or not. Shortening every URL on the web isn’t what everyone wants.

  • http://www.riccardoperini.com/ Riccardo Perini

    @Barry: thank you for your reply. Yes, I’ve seen the url shown above the snippet 2 weeks ago, but in my comment I’ve said another thing. I see a serp similar to the one reported by “Google Operating System”, but in which Google displays both the site name and the destination url, separated by a “dash” (website name – url of the page). You can see the screenshot in the page I signaled before.

    E.g.
    Title
    Description
    Site name – urlofthepage.com