Google Webmaster Tools Expands Top Search Reports & (Now) Charts

The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search report is now filled with more details, more search terms, pretty charts and better filtering of the data. Let me take you through the various options.

The first thing you will notice in the new top search report is a Google Analytics looking graph. The graph plots your impressions and click throughs over time:

Google WMT Top Search Queries Chart

Under the graph is a more detailed report that also shows impressions, click throughs and your click through rate by query, the query’s position in the search results and also the click through landing page of that search result. Here is a screen shot explaining this data:

Google WMT Top Search Queries Details

You can also filter the search report by keyword phrase:

Google WMT Top Search Queries Chart

Plus you can change the date range of the report:

Google WMT Top Search Queries Date

Google is also now showing more than the top 100 queries, and paginating the results:

Google WMT Top Search Queries Pages

This is a welcomed addition to Google Webmaster Tools!

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.jaankanellis.com incrediblehelp

    Pretty cool stuff, wonder how accurate the data really is?

  • http://www.edeninteractive.com searchengineman

    I wonder if this ability to see position and CTR is going to put Advanced Web Ranking out of business of reporting Organic Positions. If Google gives granular data that Adds City or IP Address to this mix. I would say yes.

    Searchengineman

  • http://markpappas markpappas

    I have been testing this for the past week or so. So far it has been HIGHLY inaccurate for my brands.

    Comparing organic clicks for brand names which we hold #1 for in Google I see a difference of several thousand between GA and webmaster tools. I know that webmaster tools filters out robot visits but the data is still way off. Additionally we are seeing click through rates much higher when keywords are in lower positions. Hopefully this tool improves as these insights would be great.

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