Google Webmaster Tools Finally Adds User Administration

One of the most sought after features in Google Webmaster Tools was to easily give third-party people access to your Google Webmaster Tools account without giving over your own username and password and without giving them full control of your site.

Google has finally satisfied this request by adding user administration to Google Webmaster Tools.

Now, site owners, who are defined as an owner if they go through the verification process in Google Webmaster Tools, can add access for others without making them go through the verification process. The access granted is either “owner,” “full” or “restricted” access.

  • Owner Access – Anyone who has verified the site in Webmaster Tools. This enabled them to add users via the user administration, delete sites, and more super controls.
  • Full Access – Granting a user “Full” permission means that they will be able to view all data and take most actions, such as changing site settings or demoting sitelinks.
  • Restricted Access – When a user’s permission is set to “Restricted” they will only have access to view most data, and can take some actions such as using Fetch as Googlebot and configuring message forwarding for their account.

You can add users either on the overview page where it says “manage site” and then by clicking on “Add or remove users” or under the “site configuration” section where it says “user administration.”

Those with restricted access will see this label when accessing the tool:

For more details on the access rights based on permission, see this help document.

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Related Topics: Channel: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Clark Taylor

    Just found out from a recent experience that “restricted access” users do not receive messages about critical issues as “full access” users do.  For example, Google if sends the dreaded unnatural link profile message, only full access users will get that message. As a consultant, I want full access to make sure important messages like that aren’t missed.

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