Google Recommending New Video Schema.org Markup

Name: Google Recommending New Video Schema.org Markup
Uploaded: 2012-02-22T10:13:48+00:00
Duration: 57 s
Description: Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with

By Barry Schwartz

Published: February 22, 2012 at 10:13 am

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Schema Org1 Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.”

Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won’t impact the Video Sitemaps and mRSS feeds.

The technical details on video markup can be found on schema.org and Google has also created a special page on video markup with more help resources.

Here is a video introduction on this new markup:

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.