Google Recommending New Video Schema.org Markup

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.”

Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won’t impact the Video Sitemaps and mRSS feeds.

The technical details on video markup can be found on schema.org and Google has also created a special page on video markup with more help resources.

Here is a video introduction on this new markup:

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• Google Webmaster Tools Adds Video Sitemaps
• Google’s Webmaster Tools Adds More Diagnostic Features & Video Sitemaps
• How To Maximise SERP CTRs With Google Sitemaps & Schemas
• How To Use Rich Snippets, Structured Markup For High Powered SEO

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.