• http://www.turnthepage-onlinemarketing.com/ O.M.

    It is getting difficult to keep up with all the changes happening in Google Search

  • davep

    The only way Google will make a “success” of Google Plus is by using tactics like this. Virtually nobody is using it through choice (after all, it doesn’t fulfil any need) but by making it a way to get a prominent presence on the front page of the search results they make it indispensable to publishers and unavoidable for users. Another step towards making Google’s search product less useful, and shrinking the visibility of publishers own sites on the internet.

  • http://www.adamsaverian.com Adam Saverian

    Great summary. I’ve been covering this on my podcast for the last couple of weeks. I have two opinions on the matter:

    1) I find Google+ elements in search results helpful. For example, I like to know what people I follow like, and I like to be able to follow brands I find in search results.

    2) As an SEO I find the integration of search and social to be fascinating and game changing.

    I’m still sympathetic to Dave’s opinion. It will be interesting to see the reaction to Google’s integration of search and social in the next several months. I’ll be keeping up with it on my podcast (The Online Business Hour) .

  • renanpoa

    Look at this post of Mike B. too: http://bit.ly/v8NGpx

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    It only makes sense that Google+ data is becoming more prominent in search results. Google+ was primarily created to get this data in order to improve search, which is becoming more personalized. Social data that is shared is viewed as trusted which means that it will rank more prominently.

  • http://maccrazy.com Tasman Hayes

    Thanks for the article Matt!

    I’m excited by the integration of Google+ into search results, and the use of the social metrics for ranking. To me it has the potential to be a “market disruptor”, giving new entrants the chance to get great rankings from the quality of their content. Cat videos will rule the world!

    Actually, I’ve had some posts do really well against established authority sites, with zero off page SEO. That makes me happy.

    It the meantime, does anybody know what metrics Google are looking for to show authorship? For one day, my articles showed up in search results with my photo, and then the next day it stopped. Do I need to post more regularly? Be in 10,000 Google+ Circles? Or have a certain average PR on my posts? Tantalizing and maddening. If only I knew why I fell from favor. :-) Suggestions and observations invited.

  • Matt McGee

    Tasman – my author status has also come and gone, and I know others have seen the same thing. Don’t know why, but you’re not the only one.

  • http://www.devonwebdesigners.com Elizabeth Jamieson

    Good job Tasman asked this question. None of us know if the no-show authorship icons are due to not being in enough circles or due to Google not having rolled this out to everyone. I suspect it is the former as I have not seen any authorship icon listings for those with only a handful of circles. My rel=author stuff validates in the keyword snippet tool.

    I concluded that you have to write more (a lot more) and become more socially proven in a recent blog post. It’s only conjecture though. I think my conclusions make sense if we think of G+ as a way to combat spam. If this is the case it’ll be worth waiting until I grow my circle love. However long that takes . . .