Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

adwords-editor-iconRoughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August.

Note that support is limited to editing Shopping Campaigns that are already set up, so you’ll still need to create your new campaigns and product groups via the AdWords web interface.

Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the “Assign Audience” drop-down.

The “Targeting optimization” drop-down now includes “Aggressive”, “Conservative” and “Disabled” options for auto-targeting on Display Network campaigns.

The new version is now available for download, though the upgrade alert is not yet showing for everybody who already has Editor installed. Keep an eye out for that in the next day or so if you don’t see it yet.

Update: Scratch that, Google says there will be no alert in AWE. You’ll need to download the new version this time.

If you are still working on setting up your Shopping Campaigns, check out these articles for tips:

 

Related Topics: Channel: SEM | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Search Ads: Product Ads | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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