Sign up for our daily recaps of the ever-changing search marketing landscape.
Google’s Penguin Update Makes The Wall Street Journal
The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web.
The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, down from $68,000 the previous month. Another small website owner saw roughly 30% of his traffic disappear over night. And another lost 20% of their traffic. Most of the article goes through small business owners who lives have changed for the worse due to this update. But there are some stories that lead me to believe they are not directly related to Penguin.
Again, there were several updates last month – Penguin was happened on the 24th. But there were two Panda refreshes, link network penalties, bugs and many more updates.
Even if all those cases were not Penguin related, Penguin is now main stream after hitting a major publication like the Wall Street Journal.
You can read the story over here.