Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Topic: Penguins
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
Google’s helpful content update: What should we expect?
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.
Google Broad Core Algorithm Updates: Everything you need to know
What is a broad core algorithm update? Learn the complete history of Google's core updates, what they are, and what's important for SEO.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Ways You Can Recover From A Google Penalty
Contributed by Scarlett Erin – SEO Expert, Social Media Marketer and Blogger If you have been wondering how you can recover from a Google Penalty then keep reading. When you are struck with a Google penalty, your website’s traffic and earning potential could seriously suffer. Unfortunately, it can be hard to even determine if you […]
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
Google on the March 2019 core update: This is not the biggest update we’ve released
That being said, the data does show some sites that got hit hard with previous core updates improved with this last one.
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016.
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
What are Google’s Gary Illyes’ favorite ranking signals?
Gary Illyes from Google loves Penguin, Panda and localization algorithms.
Google says Penguin 4.0 rollout now complete
If you haven't seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
Google Penguin looks mostly at your link source, says Google
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Google labels your links, such as ‘footer’ or Penguin-impacted
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
How many days has it been since the last Google Penguin Update?
Caught by the Penguin anti-spam filter and fixed your site? Here's how long you've been waiting for a chance to be released.
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App marketers can now upload customer IDs to AdWords for targeting on Google Display NetworkMar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to […]
Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
Another Google update this weekend has been confirmed, but it is a core update, not Penguin.
Google: Next Penguin Update Should Happen By End Of 2015
Google's new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year.
The Power & Importance Of A Search History Analysis For SEO Recovery
When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first.
Google Confirms The Real Time Penguin Algorithm Is Coming Soon
The next Penguin refresh will be happening pretty soon and should be a real-time algorithm.
Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results
In a video hangout Monday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.
Google Says Penguin Refresh Months Away From Happening
Google's Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.
Google: We Are Working On Making The Penguin Update Happen Continuously
At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months.
SMX Advanced 2015 Live Blog: AMA With Google Search
Google Webmaster Trends Analysts Gary Illyes speaks with Search Engine Land founding editor Danny Sullivan to close day one of SMX Advanced.
Google: We Are Trying To Update The Data For Panda & Penguin Faster
It has been several months since we had either a Google Penguin or Panda refresh, Google says they are working on updating it faster - but they said that before.
Google Says No Panda Update Happened This Past Weekend
Google said on record there was no update over the weekend despite webmasters and SEOs noticing significant changes in their search rankings.
Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update
Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know.
Search In Pics: Real Facebook Wall, Penguin Android & Apple Street View Car
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes.
Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
It has been over 4 months since a Google Penguin or Panda update and Google's John Mueller tells us the data updates are currently done manually.