The best news in mobile marketing every Thursday.
Need Traffic Report? Call Microsoft Live Search 411!
How many people are familiar with Microsoft’s Voice Search tool “Live Search 411?” It’s a powerful yet not well-known way to do local search from any phone (1-800-CALL-411 or 1-800-225-5411). Conceptually, it’s exactly like Goog-411 but has more considerably more content and capabilities. Built on the Tellme infrastructure it can provide:
- Local business search
- Driving directions
- Sports scores
- Stock quotes
- Gas prices
- Movie information
- Travel and airlines information
Today traffic information, from INRIX, was added to that list.
Live Search 411 will presumably be rebranded in June and become part of a more holistic Microsoft search offering that will include the PC, voice portal (Live Search 411), WAP search and mobile client.