Need Traffic Report? Call Microsoft Live Search 411!

Apr 27, 2009 at 3:55pm ET by Greg Sterling

How many people are familiar with Microsoft’s Voice Search tool “Live Search 411?” It’s a powerful yet not well-known way to do local search from any phone (1-800-CALL-411 or 1-800-225-5411). Conceptually, it’s exactly like Goog-411 but has more considerably more content and capabilities. Built on the Tellme infrastructure it can provide:

Local business search
Driving directions
Weather
Sports scores
Stock quotes
Gas prices
Movie information
Travel and airlines information

Today traffic information, from INRIX, was added to that list.

Live Search 411 will presumably be rebranded in June and become part of a more holistic Microsoft search offering that will include the PC, voice portal (Live Search 411), WAP search and mobile client.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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