The Full March Madness Bracket Shows In Google Search Results
I suspect that most college basketball fans will be following the NCAA College Basketball Tournament on TV and via their favorite bracket contest website, but they could follow it via a simple Google search, too, if they want.
As Google’s Dan Vanderkam shared this afternoon on Twitter, certain college hoops-related searches are now showing the entire NCAA tournament brackets.
You can see it via searches like [march madness], [ncaa bracket] and even just [bracket].
By default, it shows eight games from round one this week … err, “round two” by the NCAA’s weird current system … of the Midwest Region’s schedule. That arrow at the bottom can be clicked to show all of the upcoming games in all four regions. If you do that, it makes for what’s undoubtedly the longest-scrolling page of Google search results ever.
Up top, there are left and right arrows for moving forward and back through each round of the tournament.
It’s quite well done, though I’m not sure how happy ESPN, CBS and the NCAA are that their own college basketball schedule and score pages are now a half-mile down the page.
If you’re curious, Bing is not showing similar brackets for these same searches, but it is showing information about tonight’s first-round games in the Snapshot area to the right of its main search results.
(Some images used under license from Shutterstock.com.)
Everything you need to know about SEO, delivered every Thursday.