The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
Topic: ESPN
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
What content survives Google algorithm updates?
Be able to anticipate your target audience's needs.
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the future.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Report: EU responding to Google antitrust search-quality defense with new objections
Supplementary statement reportedly being filed to enable European Commission to address Google's defense against claims of abuse of market position.
Google Mobile Search Put Publishers’ Content In Carousels
Now users can quickly scan topic-based content from single sources on mobile devices.
Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had
Bing's search results include original content and almost anything a fan would need to know before the game starts.
SearchCap: Google Rolls Out PayDay Loan, World Cup Logos & Pinterest Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Payday Loan Algorithm 3.0 Rolling Out Now Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be […]
Google Partners With ESPN To Deliver 2014 World Cup Video Highlights
Google has partnered with ESPN to deliver video highlights for World Cup related searches. Those searching for World Cup information may see links to ESPN clips within special informational boxes that now show up at the top of Google’s search results, as Google shared today. For example, a search for World Cup brings up a […]
SearchCap: The Day In Search, October 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]
The Local Marketer’s Guide To Apple Maps for iOS7
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year […]
EU Says More Google “Concessions” Needed Before Antitrust Settlement
The vigorous lobbying efforts of Google critics FairSearch.org and Foundem’s SearchNeutrality.org seem to be paying off. Earlier today EU Competition Commissioner Joaquin Almunia told members of the European Parliament that additional “concessions” would probably be required of Google to settle the antitrust investigation against the company and avoid litigation and potential financial penalties. According to […]
Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for […]
Google Wins Vertical Search Antitrust Case In Germany
In a German case that could have broader antitrust implications in Europe, Google defeated a petition for an injunction brought by a German online weather trade group, Verband Deutscher Wetterdienstleister. The case is interesting because it involves a private antitrust action against Google and directly addresses the “search bias” argument made by Google critics. The […]
Google (Finally) Gives EU A Formal Settlement Proposal As UK Mapping Rival Files Anti-Competitive Suit
Google has formally submitted its antitrust settlement proposal to the EU. Wait, didn’t that happen weeks ago? Apparently, it did not. While the parties have been talking for months (seems like years), Bloomberg reported today that Google had “formalized” its settlement proposal to avoid potential fines and other penalties. EU Competition Commissioner Joaquin Almunia is now […]
EU Leans Toward “Labeling” To Resolve Antitrust Claims Against Google
Those hoping for aggressive regulation or changes in the way Google conducts its search business in Europe will likely be disappointed. A new interview with EU Competition Commissioner Joaquín Almunia hints at settlement proposals and remedies now being considered in the Google antitrust case. And, they will probably look a lot like what came out of […]
The Full March Madness Bracket Shows In Google Search Results
I suspect that most college basketball fans will be following the NCAA College Basketball Tournament on TV and via their favorite bracket contest website, but they could follow it via a simple Google search, too, if they want. As Google’s Dan Vanderkam shared this afternoon on Twitter, certain college hoops-related searches are now showing the […]
Europeans Taking Sweet Time In Resolving Antitrust Case With Google
Google’s antitrust case in the US concluded in January, much to the dismay of companies that had been agitating for tough action by the FTC. It was seen as a near total victory for Google. Rivals quickly turned their attention to Europe in the hope that, unencumbered by some of the legal issues that inhibited US regulators, it […]
As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized
While it might not get off quite as easily in Europe, Google definitely “dodged a bullet” at the FTC, which recently concluded its antitrust investigation and didn’t ask the company to make any changes in the way it presents search results. That was a major disappointment to Google competitors, critics and other third party publishers, […]
Google, Mobile Search And The Paradox Of Competition
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies […]
FTC Closes Google Antitrust Case: “Law Protects Competition Not Competitors,” Not Enough Evidence To Prove “Search Bias”
After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google. The outcome is almost exactly as we reported yesterday and it’s probably legally correct. Google comes away largely unscathed from the process. One can hear the celebrations getting started in Mountain View. The settlement has […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
Report: FTC To Say Google Did Not Violate Antitrust Laws
The New York Post is reporting that relatively soon, possibly as early as next week, the FTC is scheduled to announce a settlement of its antitrust investigation and potential claims against Google. The Post says that settlement will substantially let Google off the hook: Federal regulators are expected to close a year-long probe of Google’s […]
Curtain Rises On Act 3 Of Google Antitrust Drama As Larry Page Meets With FTC
Google CEO Larry Page met with representatives of the US Federal Trade Commission (FTC) yesterday, according to a Bloomberg report, as the company engages in antitrust-settlement talks to avert potential litigation. The article also says that formal settlement discussions have been going on for about a week. The Bloomberg piece also reports that the FTC “has […]
“Google Now” Moving Well Beyond Search, Becoming Mobile Assistant
Almost exactly three years ago then Google employee Marissa Mayer described “the perfect search engine” in an interview with IDG News. She said it would be one “that could understand speech, questions, phrases, what entities you’re talking about, concepts. It would be able to search all of the world’s information, [find] different ideas and concepts, […]
SearchCap: The Day In Search, August 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil […]
SearchCap: The Day In Search, March 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]