Newest Version Of AdWords Editor Released

It’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads. Each of these ad formats now has its own tab, and these types of ads can now be managed on two new targeting tabs. The […]

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GoogleAdwordsEditorLogoIt’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads.

Each of these ad formats now has its own tab, and these types of ads can now be managed on two new targeting tabs.

The new version also adds a Locations tab (under Targeting), where users can add, update and copy location targets.

The company has also made changes to CSV imports and exports, and changed text on the software to match that within the AdWords website interface. Here are the full release notes.

Google will maintain support for previous versions of AdWords Editor for four months, and will require all users to upgrade by October 28.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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