Panda’s Winners & Losers In Germany: Bing’s, & More

panda-face-top-newsGoogle has again slapped a comparison shopping site owned by its primary search competitor, Bing, as part of its most recent expansion of the “Panda” algorithm update.

It’s only been a few days since Google pushed out Panda around the world in all languages except Chinese, Japanese and Korean. But Searchmetrics has already published its list of German sites that Panda has impacted both positively and negatively.

The biggest loser in terms of overall organic visibility? That would be, a comparison shopping site that Bing owns.

Searchmetrics says that Ciao’s overall visibility dropped 526 points in its Organic Performance Index (OPI). It’s not a measurement of actual search traffic; it’s a measurement of the visibility of millions of domains and keywords in Google’s search results.


You may recall that Bing’s site was one of the biggest losers when Panda first expanded outside the U.S.

Other Panda Losers In Germany

One well-known site that’s suffered a loss in search visibility is, the German version of the news aggregation/personalization site. Searchmetrics says it suffered an 84% drop in organic visibility.

Other big losers in Germany include, an advice/Q&A community, and, another price comparison/product reviews site. Both of those lost more than 400 points in Searchmetrics’ OPI.

On a percentage basis, losers so far include

  • (down 97%), a site that pulls and re-publishes content from Facebook’s API
  • (down 94%), a coupon site
  • (down 94%), also a coupon site

Panda Winners In Germany

The list of post-Panda winners in Germany is similar to lists that came out after previous expansions of the algorithm. It includes a lot of well known sites and trusted domains, particularly those related to media/publishing.

German news sites, and all came out ahead, as did

Two of Google’s own sites made the Searchmetrics’ winners list: and Big sites like, and also fared well in Germany in the first couple days since Panda’s non-English rollout.

Related Topics: Channel: SEO | Content Farms | Google: SEO | Google: Web Search | Panda Update Winners & Losers | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • E.I.

    They got 6 months notice with blogs and reviews all over the place of how to Panda proof your site. We got no notice.

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