Sign up for weekly recaps of the ever-changing search marketing landscape.
Panda’s Winners & Losers In Germany: Bing’s Ciao.de, Wikio.de & More
Google has again slapped a comparison shopping site owned by its primary search competitor, Bing, as part of its most recent expansion of the “Panda” algorithm update.
It’s only been a few days since Google pushed out Panda around the world in all languages except Chinese, Japanese and Korean. But Searchmetrics has already published its list of German sites that Panda has impacted both positively and negatively.
The biggest loser in terms of overall organic visibility? That would be Ciao.de, a comparison shopping site that Bing owns.
Searchmetrics says that Ciao’s overall visibility dropped 526 points in its Organic Performance Index (OPI). It’s not a measurement of actual search traffic; it’s a measurement of the visibility of millions of domains and keywords in Google’s search results.
You may recall that Bing’s Ciao.co.uk site was one of the biggest losers when Panda first expanded outside the U.S.
Other Panda Losers In Germany
One well-known site that’s suffered a loss in search visibility is Wikio.de, the German version of the news aggregation/personalization site. Searchmetrics says it suffered an 84% drop in organic visibility.
Other big losers in Germany include Gutefrage.net, an advice/Q&A community, and Dooyoo.de, another price comparison/product reviews site. Both of those lost more than 400 points in Searchmetrics’ OPI.
On a percentage basis, losers so far include
- facebook-trends.de (down 97%), a site that pulls and re-publishes content from Facebook’s API
- gutscheinwurst.de (down 94%), a coupon site
- gutscheinrausch.de (down 94%), also a coupon site
Panda Winners In Germany
The list of post-Panda winners in Germany is similar to lists that came out after previous expansions of the algorithm. It includes a lot of well known sites and trusted domains, particularly those related to media/publishing.
German news sites Welt.de, Focus.de and Spiegel.de all came out ahead, as did ZDNet.de.
Two of Google’s own sites made the Searchmetrics’ winners list: Android.com and Blogspot.com. Big sites like Yahoo.com, Apple.com and Facebook.com also fared well in Germany in the first couple days since Panda’s non-English rollout.