Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide.
Topic: ZDNET
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]
SearchCap: Google and Facebook accused of plundering, GSC gets new features, IF functions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
SearchCap: Bing Images & Places, Yahoo Testing & Google Mobile Lite
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Places Adds Several Agency-Friendly Local Business Listing Tools Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Is Yahoo Testing Non-Bing Powered Search Results? […]
Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog […]
SearchCap: The Day In Search, October 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Accredited? Get Updated Badges And Certificates You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has […]
SearchCap: The Day In Search, September 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Releases New API, Version 9 Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to […]
Shake Up In Chinese Search Market As Engines Merge
In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso search engine and Sohu’s Sogou. The latter […]
SearchCap: The Day In Search, April 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]
SearchCap: The Day In Search, March 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Update 25 Seems To Have Hit There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached […]
SearchCap: The Day In Search, March 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
SearchCap: The Day In Search, February 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Sticks With Improved Reporting Interface Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to […]
SearchCap: The Day In Search, December 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A/B Testing From Search To Conversion As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high […]
SearchCap: The Day In Search, November 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia’s HERE Maps For iOS A Disappointment Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming
From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new Apple Maps product. As the Korea Times reports (and also picked up by ZDNet), the South Korean government is upset because Apple is displaying a collection of small islands in between it and Japan with different names […]
SearchCap: The Day In Search, October 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing Pages In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main […]
SearchCap: The Day In Search, October 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Election 2012: Searching And Researching The Presidential Debates The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue […]
SearchCap: The Day In Search, October 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again Ask.com has 3.5 percent of the search market according to comScore. Ask.com CEO Doug Leeds told Bloomberg […]
SearchCap: The Day In Search, September 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]
SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
SearchCap: The Day In Search, August 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent […]
SearchCap: The Day In Search, August 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creative Testing For The Advanced Search Marketer, Part 3 For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs […]
SearchCap: The Day In Search, July 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]
SearchCap: The Day In Search, June 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The […]
SearchCap: The Day In Search, June 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ties Yellow Pages Sites For Most Accurate Local Data In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data […]
SearchCap: The Day In Search, May 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video: Google Speaks About Search Quality Raters Google’s head of web spam, Matt Cutts, has published a video talking about a topic that Google has never really talked about publicly before […]
SearchCap: The Day In Search, April 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]
SearchCap: The Day In Search, April 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s […]
SearchCap: The Day In Search, April 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy […]
SearchCap: The Day In Search, April 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Traffic Estimates Even For Many Roads Any person who knows their neighborhood well, knows which streets to avoid when driving around town. But for those who are just visiting […]
SearchCap: The Day In Search, March 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
SearchCap: The Day In Search, March 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Ad Status Info Added To AdWords Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature […]
SearchCap: The Day In Search, March 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes […]
SearchCap: The Day In Search, February 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized […]
SearchCap: The Day In Search, February 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]
SearchCap: The Day In Search, February 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]
SearchCap: The Day In Search, December 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Image Search Adds Social Sharing & Continuous Scrolling Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you […]