SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had
  Bing’s search results include original content and almost anything a fan would need to know before the game starts.
• Google Now Cards Integrated With Third-Party Developer Apps
  Third-party developers can now integrated their apps into Google Now Cards.
• February 5 Webcast- Mobile Search & Click-to-Call
  Leveraging visitor phone calls begins with understanding call analytics. Getting visibility into the keyword that led to a call and being able to do something with that information is what differentiates successful mobile advertisers in 2015. In this Digital Marketing Depot webcast, Michael Boland will take us through the challenges marketers’ face when measuring call […]
• Help Wanted: We’re Hiring An Associate Features Editor
  Applications are now being accepted for a new, full-time position on our growing editorial team!
• Search In Pics: Google’s Greyglers, Yahoo Keg, 40 Penguins
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat…
• 7 Ways To Use Splunk For Technical SEO
  Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data.
• Quickly See AdWords Performance By Search Query Length In Google Analytics
  A new Word Count Query dimension in Analytics lets advertisers quickly compare head terms and long-tail queries.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries
• Facebook Is Using Humans To Improve News Feed Quality
• Help Wanted: We’re Hiring An Associate Features Editor
• Google AdX, OpenX & Rubicon Project Remain Top-Rated Programmatic Sellers
• Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’
• Imgur Tool Simplifies The Process Animating Videos Into Gifs
• Native Advertising Budgets Will Rise In 2015, Say Marketers
• Web Searcher Experience: Is Delight Overrated?
• Facebook Will Be Used More Than Twitter During Super Bowl [Survey]

Search News From Around The Web:

Industry

• Thoughts from Matt Cutts and Eric Schmidt, Questions about our Complex Relationship with Google, internetmarketingninjas.com
• Google Wants Your Feedback On Webmaster Tools Via User Study, Search Engine Roundtable

Local & Maps

• The best of Google Earth for January 2015, Google Earth Blog

Search Marketing

• CTR manipulation: why you can’t fake engagement, Branded3
• Video: Google Blizzard Update, Locale Aware Crawling, Mobile Snippets, AdSense Ads & AdWords Reports, Search Engine Roundtable

SEM / Paid Search

• No Banner Ads? No Problem: 3 AdWords Image Ad Tools, The SEM Post

SEO

• A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday, Moz
• Google Doesn’t Artificially Stop Algorithm Updates To Bug Webmasters, Search Engine Roundtable
• GoogleBot Now Supports TLS (Transport Layer Security) 1.2, Search Engine Roundtable
• Have Google Released A Mobile Algorithm, We Think So…, David Naylor
• Local Listings: the Foundation of Local SEO, SEMrush Blog