SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google confirms testing movie and TV show ratings with like and dislike buttons
  Dec 6, 2016 by Barry Schwartz

  Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.

• Measuring cost in seconds: How short delays lead to users ditching slow websites
  Dec 6, 2016 by Digital Marketing Depot

  This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to […]

• Google App now organizes cards into 2 categories: interests & upcoming events
  Dec 6, 2016 by Amy Gesenhues

  The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content.

• Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches
  Dec 6, 2016 by Amy Gesenhues

  Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.

• Among latest AdWords Editor updates: Convert text ads to responsive ads
  Dec 6, 2016 by Ginny Marvin

  Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.

• Nominations wanted for our Naughty & Nice list
  Dec 6, 2016 by Barry Levine

  Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.

• Ad extensions for the entire decision journey
  Dec 6, 2016 by Mona Elesseily

  How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.

• Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
  Dec 6, 2016 by Ginny Marvin

  The latest version of Bing Ads Editor is now available.

• SEO trends to prepare for in 2017
  Dec 6, 2016 by Pratik Dholakiya

  What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

• Wanted: Session ideas for SMX London
  Dec 5, 2016 by Chris Sherman

  We want your input to help us plan our upcoming SMX London conference, which will be taking place May 23–24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

• Prices increase next week. Save big at SMX West now.
  Dec 5, 2016 by Search Engine Land

  Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of cutting-edge tactics that will leave your competition in the dust, presented by search marketing experts. Here’s what to expect March 21–23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering the […]

• Bing homepage gets 31 holiday-themed surprises for each day of December
  Dec 5, 2016 by Amy Gesenhues

  In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.

• Want to speak at SMX West? Here’s how
  Dec 6, 2016 by Chris Sherman

  The agenda for our upcoming SMX West 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 21-23, 2017 at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Three steps to customer experience excellence
• As a local business, you have to own your own back yard
• Top 10 local search insights of 2016
• 8 companies doing social media right and what marketers can learn from them
• Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out
• Lotame launches what it calls ‘first TV data management platform’
• Nominations wanted for our Naughty & Nice list
• User intent: Why organic content trumps social media
• Prices increase next week. Save big at SMX West now.

Search News From Around The Web:

Local & Maps

• Exploring the significance of Pearl Harbor with Google Expeditions, blog.google
• Panoramio photos not showing in Google Earth, Google Earth Blog

Link Building

• Google Penguin 4.0: Living With A Kinder, Gentler Penguin, Stone Temple
• Google Says Giving Charity In Exchange For A Link, Is A Paid Link, Search Engine Roundtable
• How To Detect (And Deflect) Negative SEO, ahrefs.com

Searching

• Answer: Mercury where?, SearchReSearch
• Google Shows Porn For Sexy Black Mom But Not For Sexy White Mom, Search Engine Roundtable

SEO

• The Ultimate Guide to YouTube SEO Success #semrushchat, semrush.com
• 10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic, Search Engine People
• Archive SEO: archive by topic, not by date, Yoast
• Ask Yoast: how to rank globally, Yoast
• December 2016 Google Webmaster Report : Mobile-First Index, Algorithm Update & Search Console, Search Engine Roundtable
• Googlers Do Try To Reach Out Directly To Troubled Webmasters, Search Engine Roundtable
• What were the biggest SEO trends of 2016?, Econsultancy

SEM / Paid Search

• PPC Industry Insights: Insurance, periscopix.co.uk

Search Marketing

• AMP Cache Updates, Accelerated Mobile Pages Project
• Real-Keyword-Phrase-Matching-Uncovering-The-Top-Mythical-Beings, semrush.com