SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google bumps Expanded Text Ad deadline to January 31, 2017
  Sep 13, 2016 by Ginny Marvin

  Issues a set of dos and dont’s for testing expanding text ads.

• Bing Ads launches Structured Snippets for text ads
  Sep 14, 2016 by Ginny Marvin

  The extension is rolling out globally.

• 2016 Doodle 4 Google contest asks students to look to the future
  Sep 14, 2016 by Amy Gesenhues

  Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.”

• Search takes to the cloud as users engage with new actions
  Sep 14, 2016 by Christi Olson

  Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.

• Common PPC mistakes and how to avoid them
  Sep 14, 2016 by Laura Collins

  Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.

• Using social metrics + SEO + questions to create content that drives inbound traffic
  Sep 14, 2016 by Matthew Barby

  How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Salesforce opens up Lightning Bolt portal templates for specific business needs
• Everything you need to know about marketing automation platforms in one report
• Amazon cuts price of Echo Dot, launches devices in UK & Germany
• Sustainable competitive advantages in digital marketing
• When to end your client/link provider relationship
• AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus
• 8 tips to make sure your Google profile images boost your local search results
• Connecting the dots: How the customer data platform solves what ails marketers
• Now you can move Google Analytics properties to other accounts in two steps
• 7 great reads to drive your marketing career
• The stat-backed holiday advertising tips to know for 2016
• Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV
• MarTech Today: BlueJeans Network’s many-to-many videoconferencing on Facebook Live, the launch of Vimeo Business & more
• Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
• Google introduces TrueView for Action ads on YouTube
• Marketo adds native ABM capabilities to its platform

Search News From Around The Web:

Searching

• Dr. Epstein, You Don’t Understand How Search Engines Work, iPullRank
• Google Destinations, Now for Desktop, Google Operating System
• SearchResearch Challenge (9/14/16): What IS that below?, SearchReSearch

SEO

• Google Adds Schema For Educational Courses, Search Engine Roundtable
• Here’s How to Generate and Insert Rel Canonical with Google Tag Manager, Moz
• How to get started with Accelerated Mobile Pages, Official Google Webmaster Central Blog
• Tagging posts properly for users and SEO, Yoast

SEM / Paid Search

• Upgrade to campaign drafts and experiments in the AdWords API, Google Ads Developer Blog
• Google AdWords Requirements for Detailed Keyword Planner Data, thesempost.com

Search Marketing

• 11 organization tips to keep SEMs sane, 3qdigital.com
• Search marketing isn’t confined to search engines anymore, Digiday