Bing Ads launches Structured Snippets for text ads

By Ginny Marvin

Published: September 14, 2016 at 10:20 am

Bing Ads has released Structured Snippets for text ads and is rolling them out globally over the next few weeks.

As in AdWords, Structured Snippets in Bing Ads aren’t clickable. They are designed to showcase particular aspects of the products and services a business offers. For example, “Brands” and “Types” of products available or serviced.

Structured Snippets are available from the Ad Extensions tab at the campaign and ad group levels. Choose a header (Brands, Types and so on), and then enter a minimum of three snippets. Do not duplicate content already included in an ad. You can associate up to 20 Structured Snippets with a campaign or ad group.

Bing Ads will show as many as 10 snippets with the ads. Structured Snippets from AdWords campaigns will also now import into Bing Ads.

Explore more on

Google Ads Microsoft Advertising Online advertising Search advertising

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.