SearchCap: The Day In Search, March 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Goes Hollywood With New TV, Celebrity Shortcuts

    Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities. The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of [...]

  • Valuing Keywords Based On Their Role In Conversion

    Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here’s a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.

  • Google Adds Microdata Support For Rich Snippets

    The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: [...]

  • Can Google Stay In China And Still Save Face?

    Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]

  • 20 Tips To Search Conference Success

    Attending search conferences should be part of every SEM pro’s yearly routine. Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to [...]

  • Deadly Sins Against SEO: Part 1

    Are you getting bad or conflicting SEO advice from landing page and conversion specialists? Keep your ears open for these deadly SEO sins.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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