Ecommerce

Yahoo Goes Hollywood With New TV, Celebrity Shortcuts

Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.

The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of this content comes from Yahoo TV.

Yahoo TV shortcut

Although my LOST example above doesn’t show it, Yahoo will occasionally show links in the left column for related actors, shows, or movies. I’m guessing the query [lost] was a little too generic to prompt that.

There’s also a new celebrity shortcut that focuses on well-known actors and actresses. It’s fairly similar to Yahoo’s recently announced news shortcut in that it offers tabs to see news, photos, video, and Twitter updates about the celebrity.

Yahoo Celebrity shortcut

If the celebrity has a Twitter account, that third tab will change from “Twitter” to “Official Tweets” and will display his/her Twitter stream.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.