Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo Goes Hollywood With New TV, Celebrity Shortcuts
Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.
The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of this content comes from Yahoo TV.
Although my LOST example above doesn’t show it, Yahoo will occasionally show links in the left column for related actors, shows, or movies. I’m guessing the query [lost] was a little too generic to prompt that.
There’s also a new celebrity shortcut that focuses on well-known actors and actresses. It’s fairly similar to Yahoo’s recently announced news shortcut in that it offers tabs to see news, photos, video, and Twitter updates about the celebrity.
If the celebrity has a Twitter account, that third tab will change from “Twitter” to “Official Tweets” and will display his/her Twitter stream.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.