SearchCap: The Day In Search, October 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hot At Sphinn: Digg’s Irrelevance, Facebook’s Timeline, Marketing Diversity & More

    One thing’s for certain in the online marketing industry: change. That was the frame for our “Discussion of the Week” last week on our sister site, Sphinn. Just a couple years ago, Digg.com was a darling among online marketers — a place to help content go viral, gain exposure and (usually) a boatload of new [...]

  • Top 10 Negative Google News Ranking Factors

    Last week, I released the results of a survey of Google News Ranking Factors with some of the top news SEOs in the business. While there has been plenty of response regarding the Top 10 Most Important Factors, I thought it would be helpful to take a closer look at the Top Negative Factors. In [...]

  • 3 Steps Combat Image Fatigue In Facebook

    Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands this and after 72 hours or so, they tend to decrease ad impressions to “old” ads. As a result, advertisers need solid strategies to help develop and “freshen” ads so they continue to [...]

  • Mobile SEO & The Need For Descriptive Links

    It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value [...]

  • Google Gets Into Ratings Game With Trusted Stores

    Google is launching an e-commerce certification program this morning called “Trusted Stores.” The company says that it’s trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its [...]

  • The Lazy Search Marketers Guide To Increasing Volume Without Adding New Keywords

    Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those stellar terms that your account may be missing. Adding new keywords and refining match types is certainly important for optimization, but it’s not necessarily the fastest way to increase volume. Often, advertisers focused on [...]

  • Report: Google To Take On Newspapers with “Circulars” Ads

    One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. According to a report from Bloomberg News, Google is working with advertisers such as Best Buy and Macy’s to create Web-based circulars, which will be available starting today. The piece quotes Nick Fox, vice president of [...]

  • Google Wallet Surprisingly Easy To Use

    When Google Wallet launched last month I wrote that it was important but mostly symbolic because of its limited availability. Wallet is only available on the Nexus S (from Sprint) and relies on the availability of NFC-enabled credit card terminals. The NFC technology on which Google Wallet is based requires a physical chip in the phone, effectively [...]

  • Facebook Launches “People Talking About This” Metric, Premium Ad Unit & More

    Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool. Facebook emailed us the information about the launches tonight, [...]

  • Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News

    Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several [...]

  • Agenda Posted for Search Engine Land’s SMX Social Media Marketing – Lowest Rates Expire Saturday

    Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company’s reputation and customer service. Social media networks provide the means; you need to master the platform. Advance your marketing skill-set. Attend SMX Social Media Marketing, a two-day tactic-rich conference that will give you the techniques, best practices and tools to [...]

  • Search + Social Media Marketing: Greg Finn, Horst Joepen on SMN tomorrow

    Search Marketing Now, our sister site, hosts a webcast tomorrow, October 4, featuring Greg Finn and Horst Joepen discussing “Search and Social Media Marketing Tips, Tactics and Tools for Success.” Finn, a regular contributor to Search Engine Land, will cover how to drive buzz, build great content, build links — and ultimately drive sales. Joepen, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

SEO & SEM

Social Media

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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