SearchCap: The Day In Search, September 7, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Schmidt: ‘Next Great Stage’ Of Search Is Autonomous, Personal

    Speaking today at the IFA consumer electronics event in Berlin, Google CEO Eric Schmidt painted a vision of the future in which search is fast, personal, and all-knowing — even to the degree of providing search results when searches haven’t been conducted. “A new definition of Google would be, we’re trying very hard to get you [...]

  • Link Building and Public Relations, Different or the Same? SMN Webcast Sept. 16

    Next Thursday, Search Marketing Now will present a free webcast, Links, Link-Building and Public Relations at 1 PM EDT. Registration is still open at Search Marketing Now. With most folks eager to attract links to help their organic search rank, where does the public relations pro fit in? While links are an SEO function, link-building must also [...]

  • Hot On Sphinn: In Defense Of Links, Sphinn Drops Voting, Image SEO & More

    A three-part series about linking — and more specifically, how search marketers may view links differently from other Internet users — all went hot on Sphinn last week. Along with that, articles more specific to link building were also popular, as was an article on image SEO. But the hottest discussion topic of the week [...]

  • 8 Ways Backlink Analysis Can Offer Competitive Intelligence

    When studying backlinks to competitor sites, most people do so in order to identify potential link targets for their own site. While this is a very useful thing to do, there are many other strategically useful bits of competitive intelligence that can be deduced by studying links. In fact, I’ll go so far as to say [...]

  • SMX East Early Bird Rates Expire Friday; Keynotes Announced – Register Now

    Time is running out on early bird rates for Search Marketing Expo – SMX East! Register by September 10 and you’ll pay only $1295 for three days of exceptional content and invaluable industry connections. Join us October 4-6 in New York City for actionable tactics, best practices and strategies for all skill levels – whether [...]

  • Feds Consider Google-ITA Deal: Damned If You Do, Damned If You Don’t

    In what is becoming an annual ritual Google announces a dramatic acquisition, pundits speculate about the potentially market-changing impact and anti-trust investigators give it a long, hard look — only to allow it in the end. Last year the transaction in question was AdMob; this year it’s ITA software. Since the roughly $700 million deal was [...]

  • What’s Up With The Google Balls Logo On The Google Homepage Today?

    Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form “Google.” The balls in [...]

  • Untangling The Confusing Search Scene In Asia

    A raft of recent search engine developments in the Far East means the picture is not so wonderfully clear anymore. In Japan, Korea and China there have been signficant search engine market changes. Let’s try and figure out what’s going on?

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • 7 Compelling “About Us” Pages – There aren't many places on your website where you can really let loose and tell your story. In our opinion, the "about us" page is one of the most neglected pages on a typical e-commerce site. It seems as though it's often written…
  • Google Rankings and LDA; is it LSI for the 3rd Generation SEOs? – Hey gang, here's my offering into what should be a littany of posts around LDA (and by extension SEOmoz's tool). Despite those that felt I should have been 'harder on them' I have tried to give more of a lesson into the world of LDA for now. More specifics on the tool's efficacy once I have tested more and used in the wild – Get yer geek on!
  • Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated – Interesting article on LDA, from SEOMOZ. They have developed a tool to help in analyzing semantic relevance, that if it checks out, could be a very handy tool.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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