Google Analytics real-time reporting bug confirmed

Many sites are seeing zero or little real-time traffic reported in GA4.

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Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic.

Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!”

Here is that post:

What it looks like. Here is a screenshot of GA4 reporting zero real-time traffic:

Ga4 Real Time Zero

Why we care. If you are noticing zero or a lot less real-time visitors via Google Analytics, you are not alone. This is a bug with Google and Google hopes to resolve the issue soon.

I know a lot of site owners woke up in a panic to these reports but again, this is just a bug.

Fixed now. At around 11:35pm ET, it seems like it is now resolving and was resolved by 12pm ET.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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