See The Top 10 Most Searched Ad Campaigns On Bing For 2013

Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year.

Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its “Baby” ad starring actor Terry Crews and retro-silly “Watermelon” ad seen here:

YouTube Preview Image

Exceptions to the comedy rule this year were third-ranked Skype “Stay Together” campaign, Chrysler Ram Truck’s “The Year Of The Farmer” ad and GoPro’s “Fireman Saves Kitten” ad, which rounded out the list.

Chrysler Ram Truck’s ad and GoDaddy’s “The Kiss” both aired during this year’s Super Bowl.

Rank

Top Advertising Campaign

Brand

1

Baby’ and ‘Watermelon’

Old Spice

2

Baby & Me

Evian

3

Stay Together

Skype

4

Show Your Joe

Kmart

5

Hump Day

Geico

6

The Kiss: Bar Rafaeli’s Perfect Match!

GoDaddy

7

‘Grandma’ and ‘Werewolf’

AT&T

8

Test Drive

Pepsi MAX

9

The Year of the Farmer

Chrysler Ram Truck

10

Fireman Saves Kitten

GoPro

Top Brand Searches On Bing

Bing Ads also released the list of brands people searched for most in 2013 on Bing by vertical. Ebay topped the shopping vertical, while Southwest Airlines beat out its fellow air carriers and Expedia in travel. Here’s the full list:

Most searched brands on Bing

Related Topics: Channel: Consumer | Microsoft | Microsoft: Bing | Microsoft: Bing Ads | Search & Society | Search & Society: General | Search Engine Land's 2013 Search Marketing Year In Review | Stats: Popularity | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • ashutosh rajput

    Top ranked brand are high quality and good services provider………

  • Sweta Srivastava

    Google and Bings are going towards paid…

  • http://threeladdersmarketing.com/ Three Ladders Marketing

    Are advertisers seeing more exposure using Bing Ads now that they’re doing a similar format as Google’s Enhanced ads? We still struggle to get volume across industries.

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