SEO Industry Cries Foul Over Google SEO ‘Services’

A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets.

Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” seems like a real stretch of the imagination.

The uproar started with this blog post on Google’s Norwegian Inside AdWords blog, which was written about in English on the Qualité Search Marketing blog. John Andrews also picked up the conversation on his blog.

According to a translation of the original post (via Google Translate, of course), here’s what Google says it’s providing:

A site clinic is where we go through the website you submit, provide feedback on them and share tips on how they can improve. This could make them better geared toward search engines, which will give better results in such as Google search. Hopefully, the work could lead to increased visibility for their website.

Google offered a similar online clinic last month via its Google India blog, and did one last September via its Google Spain Webmasters blog.

Google isn’t charging site owners for this, but the site does have to be registered with Google Webmaster Tools. Google says it will choose a few sites to review and then publish blog posts “where we share our findings and make recommendations.” That hardly seems like the definition of “consulting services.”

Granted, it’s somewhat odd that the most recent clinic would be offered via an AdWords-related blog, but that’s possibly because, as best I can tell, Google doesn’t appear to have a Webmaster Central blog in the Nordic market.

(Update, February 12: A Google spokesperson confirms that the post was written on an AdWords blog “because there is no webmaster-focused blog in that language. Otherwise they would have posted on a webmaster focused blog.”)

Most importantly, the reality is that Google has been offering advice to webmasters for years. Indeed, Google cofounder Sergey Brin himself offered advice as part of a panel appearance at the very first search marketing conference in 1999. Since then, Google has provided SEO advice by:

Back in 2005, there was some outcry that Google was getting into SEO when it emerged that some AdWords reps were providing advice to Google advertisers. However, those AdWords reps had no real inside knowledge.

Since then, there’s been very little major outcry that Google was getting into the SEO game. Indeed, there was no outcry when Google offered to make more housecalls to audiences “that would benefit from our discussing building search-engine friendly sites.” Nor were there complaints when Google’s Adam Lasnik gave SEO advice at a $30 seminar geared toward government webmasters in 2006. That seems a lot more questionable than doing a few site reviews in order to get good blog content.

What’s most interesting here is the way this idea of online SEO clinics seems to be spreading — from Google Spain to Google India, and now to Norway. We have an email in to Google to find out if there’s a plan in place to do this in other countries. We’ll update this post as we learn more.

Related Topics: Channel: SEO | Features: General | Google: Critics | Google: SEO | Google: Webmaster Central | SEM Industry: General | SEO: General


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Duane Forrester

    Perhaps it’s simply a case of those new to the space just learning of this?

  • bgnocal

    Gee… what makes the SEO community think that Google wouldn’t eventually get into their business and compete with them.
    Google has been attacking many verticals in the internet industry and beyond since launching. You have to naive to think they wouldn’t eventually launch SEO and SEM services.
    They are a monopoly.. and thats what monopolies do.

  • Jill Whalen

    The “advice” that Google provides, be it for paid search or organic search is always going to be that which benefits them the most, not the company they are providing this advice to.

    This needs to be kept in mind if anyone is considering consulting with Google about their website.

    Where as a true SEO consultant keeps the client’s best interests in mind, not necessarily Google’s.

    I’m just sayin’!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide