Do exact match domains have value in 2025?
Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.
Carolyn Shelby is an SEO & AI Strategist at Yoast, a recognized international speaker, and a trusted authority in technical SEO, content optimization, and AI-driven search strategy. With over 20 years of experience, she helps brands navigate AI-driven search engines like ChatGPT, SearchGPT, and Google’s AI Overviews, guiding them to position their content as trusted, citable sources. Carolyn also leads CSHEL Search Strategies, a consultancy specializing in technical SEO and AI-powered search optimization.
Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.
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